Good Technology here in London, has just launched Rhythm of lines, a promotional site for the new Audi A5, using Papervision3D.
By using the mouse and keyboard, you create your own rhythms of lines and store them in your gallery. You can then play them back and use them as desktop wallpaper or screensaver.
If you are happy with your results, you can submit your work to the exhibition, where a selection will be printed in large format and sent to their autors.
Based on Lines, the Audi A5 spot from The Mill London directed by Blink’s Lynn Fox, the whole experience flows beautifully, creating a truly immersive atmosphere. Very polished and well executed, everything fits together nicely, from the art direction to the music.
But next generation Flash websites also require very talented people on the technical side. Stephen Spencer developed the core drawing engine that holds everything together, while Simon Oliver wrote a custom line renderer for Papervision3D and with Daniele Urania modeled the predefined shapes in Maya.
Simon also created a custom Python script that exported the vertices from Maya into an XML file. This data is then pulled into Stephen’s engine at compile time.
Stephen also wrote an SVG rendering script that converts all the 3D info into an SVG file, that gets converted into PDF format and there’s a little Easter egg which allows you to save that SVG data of your creations to your clipboard.
With focus on the Flash, type ilovesvg, choose the design you want in your gallery and select download wallpaper. When you hit save, the SVG data should be copied to your clipboard.
Original concept: Odin Church, Chris Baylis & Jim Holt
Art Director: Ben Lunt
Designers: Odin Church, Wendy Hodgson
Lead Creative Developer: Stephen Spencer
Creative Developer: Simon Oliver
3D modelers: Daniele Urania, Simon Oliver
July 14, 2007 at 12:10 pm |
Damn, that’s so f***** amazing.
Awesome…give them the Oscar, please!!!!
July 14, 2007 at 1:01 pm |
[...] su C4RL05 Articoli CollegatiApollo and [...]
July 14, 2007 at 2:41 pm |
[...] έχει φτάσει σε αρκετά ικανοποιητικά επίπεδα, τόσο που χρησιμοποιείται πλέον και ως μέσο προώθησης του νέου Audi [...]
July 14, 2007 at 4:40 pm |
[...] Link: The new Audi A5 : A rhythm of lines Via: Papervision3d.org [...]
July 19, 2007 at 3:35 pm |
nice !
but crashes Firefox…
July 25, 2007 at 3:18 am |
Hello – thanks for the coverage – if you’d like further links they are as follows:
Chris Baylis – http://chrisbaylis.typepad.com
Jim Holt – http://www.agitprop.co.uk
Cheers
jim
July 26, 2007 at 11:08 am |
Congratulations!!! It’s on FWA today!
August 6, 2007 at 8:41 am |
With all that awesome coding talent, you’d think they could make a Flash-version detector that actually worked on the Mac…. (or, if they’re not capable of that, at least just let me choose to enter the site when I actually *do* have the latest version of the player installed)
August 11, 2007 at 8:12 pm |
[...] I’m sure you’ve seen the new advert for the new Audi A5. The £5.2m campaign by BBH has an equally appealing website created by Good Technology in London. The “Rhythm of Lines” website uses good old Papervision3D. Read more on how it was created here. [...]
April 11, 2008 at 5:41 pm |
[...] Audi A5 – A Rhythm of Lines Best Use of Animation or Motion Graphics [...]
April 12, 2008 at 12:11 pm |
wonderful work ! congratulations!
April 28, 2008 at 7:49 am |
OMG
) That’s amazing…
May 21, 2008 at 9:22 am |
is very good site
May 23, 2008 at 8:12 am |
great work … never seen something like that … great ideas nicely done…
October 8, 2009 at 6:32 pm |
But the website is down!