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Audi RS 6

By C4RL05

Here’s another finely crafted PV3D site from GT London.

Ben Lunt, art director of Webby Awards nominee Rhythm of Lines, tells us how they did the elegant particle animations used in the transitions:

Interesting fact (ahem):

All the particle animations were completed in 3DS Max, utilizing the P-Flow plug-in from Orbaz Technologies. The resulting vertex data was then exported (using a custom MaxScript written by Dave Stewart) into a multi-dimensional array to choreograph the tile movement within Flash.

We’d done something similar with Rhythm of Lines, but from Maya to Flash, which was pretty straight-forward. Getting the data into a usable format from 3DS Max to Flash was, comparatively, a massive ball ache.

Creative Director: Russell Brown
Art Director: Wendy Hodgson
Copywriter: Mark Herring
Producer: Abigail Berger
Creative Leads: Ben Lunt & Stuart O’Neill
Designer: Nick Smith
Animators: Odin Church , Dave Stewart
Sound Designers: Pierre Thiébaut, with Neil Barnes & Nick Rapacciolli
Creative Developers: Adam Frankel & Jamie Ingram, Dave Stewart, Peter Wright

Great work, and good luck with the awards!

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This entry was posted on April 17, 2008 at 2:32 pm and is filed under Gallery, Websites. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

5 Responses to “Audi RS 6”

  1. felix Says:
    April 17, 2008 at 3:38 pm | Reply

    thats a cool looking site, but since 90% of the 3D elements are non-interactive you have to wonder if they would get better performance from using pre-rendered videos.

  2. Frederik Heyninck Says:
    April 17, 2008 at 4:36 pm | Reply

    Nice, but like Felix said, pre-rendered it is smooth.
    Is there any PV3D in it?

  3. liam walsh Says:
    April 17, 2008 at 7:25 pm | Reply

    Yay Lingobee!

  4. blunt Says:
    April 18, 2008 at 10:49 am | Reply

    Yeah, we certainly considered pre-rendering stuff, but decided against it because:

    - it might have looked nice, but would have taken an age to load

    - we considered sound reactivity of the wall to be an important part of the creative

    - the wall *is* interactive, and synching pre-rendered animations with a run-time wall would have been an even bigger ball-ache

    - oh, and we like a challenge ;)

  5. Fonzarelli Dubsta Says:
    April 18, 2008 at 4:27 pm | Reply

    This is great stuff… found that the performance was left to be desired. I found that the 25 things you can do with PV3D were better and more imaginative. Still… great work with the placement of video in 3D space on an interactive segmented wall.

    When is the PV3D 2 Component for the Flash IDE to be released?

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