UNDER.
Welcome to the world’s northernmost sneakers’ store and showroom, in Norway.
Click on a shoe to zoom in, use the arrow keys to navigate between shoes, click on the shoe again to zoom out.
Kim Daniel Arthur has developed this really interesting shopping experience with PV3D 1.5. The interactivity is been done using InteractiveMaterials: adding standard AS3 eventlisteners to the movieclip container in the material.
The movement is achieved setting the target of the camera to the plane of the shoe. The tweening is done manually and lets the target of the camera reach its destination faster than the actual movement of the camera, in order to get the curved feeling.
Check their blog to see the real store.

April 19, 2008 at 9:57 pm
Does anyone else doesn’t seem the shoes?
I see the floor and logo on the wall but that’s all.
Safari 2.0, Macbook Pro
April 20, 2008 at 8:03 am
@freshface: yep, same here… no shoes for me.
Safari 3.1.1, Macbook
April 20, 2008 at 2:43 pm
I’ve the same probleme. No shoes on the wall…
April 20, 2008 at 4:58 pm
same here.
April 20, 2008 at 5:25 pm
same here, just some text at the very top, firefox on the macbook pro
April 20, 2008 at 7:20 pm
Same here, no shoes. Safari 3.1 Macbook Pro.
April 20, 2008 at 7:22 pm
yep, not shoes… just the floor and the logo
April 20, 2008 at 8:05 pm
wherez the shooz???
April 20, 2008 at 10:24 pm
hehe, still under development, shoes have been deted. didnt know this was posted now
shoes to be back once all new shoephotos taken!
April 20, 2008 at 11:51 pm
No shoes here either, which is a shame because it’s this type of simple, more ‘lo-fi’ interface is where P3D really excels in my opinion. I’m also interested in seeing the tween/transition that the post mentions….
April 21, 2008 at 4:53 pm
yep, site does not work for me either, but the wall looks great!
April 21, 2008 at 10:21 pm
Still not fixed?
Oh how embarrassing!
April 22, 2008 at 6:12 am
[...] Check them out here: http://www.underunder.com/store/ Check their blog at: http://www.underunder.com/blog/ PV3D Full post: http://blog.papervision3d.org/2008/04/19/under/ [...]
April 22, 2008 at 9:20 am
shoes were stolen…