GE Smart Grid Augmented Reality

By C4RL05

GE Smart Grid Augmented Reality makes great use of FLARToolKit and PV3D to create a digital hologram of Smart Grid technology in your hands.

A fantastic piece of work by our friends at Goodby, Silverstein & Partners and North Kingdom.

14 Responses to “GE Smart Grid Augmented Reality”

  1. dVyper Says:

    Wow… very very nice!

  2. Dennis Öhman Says:

    They started to talk about that like one year ago and the end result was nice =)

  3. Marcos Says:

    And what about add the real 3D glasses also! SICK!!

    http://www.barcinski-jeanjean.com/

    =)

  4. Steven Hall Says:

    It is very wow – but I just received a quote for licensing FLARToolkit for commercial use, and the prices are quite frankly extortionate!!

    Papervision, on the other hand – which in my opinion is by far the greater of the two technologies – is completely free for commercial use.

    It’s a shame as I was quite looking forward to getting stuck in with some Papervision/FLARToolkit augmented reality.

  5. GE’s “augmented reality” campaign at theory.isthereason Says:

    [...] Update 2: Trying to figure out the magic? GE Smart Grid Augmented Reality makes use of FLARToolKit and PV3D to create a digital hologram of Smart Grid technology in your hands [via Papervision3D]. [...]

  6. Jon Says:

    How crazy of a fee are we talking?

  7. diaghe’s blog stuff » Blog Archive » WHAAAA - Augmented Reality: See How It Works Says:

    [...] YouTube – Augmented Reality: See How It Works. [...]

  8. Tom H Says:

    How very cool, this also works if you just draw the shape onto paper with a marker (I don’t have a printer)

  9. Chris Says:

    Also noticed another Augmented reality on Earth Hour…not bad. Looks like they have added a slight reflection from what the camera records. I found an easter egg…If you click on the flash element type in “deathstar” and then hit enter…yes you get the death star…cool

  10. Chris Says:

    sorry here is the link
    http://earthHour.org/earthinyourhands

  11. Floris Says:

    Still not as spectacular as this example :
    http://vimeo.com/4330719

  12. The Lemonary » Joining the AR Club Says:

    [...] augmented / mixed reality? It’s a combination of computer vision and 3D rendering. Check out GE’s demo, fireworks, a magic trick, a hole in the head and some AR humor. If you have a webcam and print [...]

  13. Insteon Says:

    The earthHour page no longer exists – is the demo in the video something we can try ourselves?

  14. Augmented Reality for Music Marketing and Live Streaming | LP33 Technology Development Blog Says:

    [...] augmented reality has been featured in a number of high profile web campaigns for BMW, Doritos, and GE among many others.  It was also used throughout a recent issue of Esquire [...]

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