GE Smart Grid Augmented Reality

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GE Smart Grid Augmented Reality makes great use of FLARToolKit and PV3D to create a digital hologram of Smart Grid technology in your hands.

A fantastic piece of work by our friends at Goodby, Silverstein & Partners and North Kingdom.

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16 Responses to “GE Smart Grid Augmented Reality”

  1. dVyper Says:

    Wow… very very nice!

  2. Dennis Öhman Says:

    They started to talk about that like one year ago and the end result was nice =)

  3. Marcos Says:

    And what about add the real 3D glasses also! SICK!!

    http://www.barcinski-jeanjean.com/

    =)

  4. Steven Hall Says:

    It is very wow – but I just received a quote for licensing FLARToolkit for commercial use, and the prices are quite frankly extortionate!!

    Papervision, on the other hand – which in my opinion is by far the greater of the two technologies – is completely free for commercial use.

    It’s a shame as I was quite looking forward to getting stuck in with some Papervision/FLARToolkit augmented reality.

  5. GE’s “augmented reality” campaign at theory.isthereason Says:

    [...] Update 2: Trying to figure out the magic? GE Smart Grid Augmented Reality makes use of FLARToolKit and PV3D to create a digital hologram of Smart Grid technology in your hands [via Papervision3D]. [...]

  6. Jon Says:

    How crazy of a fee are we talking?

  7. diaghe’s blog stuff » Blog Archive » WHAAAA - Augmented Reality: See How It Works Says:

    [...] YouTube – Augmented Reality: See How It Works. [...]

  8. Tom H Says:

    How very cool, this also works if you just draw the shape onto paper with a marker (I don’t have a printer)

  9. Chris Says:

    Also noticed another Augmented reality on Earth Hour…not bad. Looks like they have added a slight reflection from what the camera records. I found an easter egg…If you click on the flash element type in “deathstar” and then hit enter…yes you get the death star…cool

  10. Chris Says:

    sorry here is the link
    http://earthHour.org/earthinyourhands

  11. Floris Says:

    Still not as spectacular as this example :
    http://vimeo.com/4330719

  12. The Lemonary » Joining the AR Club Says:

    [...] augmented / mixed reality? It’s a combination of computer vision and 3D rendering. Check out GE’s demo, fireworks, a magic trick, a hole in the head and some AR humor. If you have a webcam and print [...]

  13. Insteon Says:

    The earthHour page no longer exists – is the demo in the video something we can try ourselves?

  14. Augmented Reality for Music Marketing and Live Streaming | LP33 Technology Development Blog Says:

    [...] augmented reality has been featured in a number of high profile web campaigns for BMW, Doritos, and GE among many others.  It was also used throughout a recent issue of Esquire [...]

  15. Augment that Reality « zeitgeist and stuff Says:

    [...] are some singularly fantastic executions that companies have been doing over the past year or so. GEʼs example was the first example that Zeitgeist saw and is beautiful in its simplicity, as well as [...]

  16. dave tribbett Says:

    Great post, I referenced it in a post I just completed HERE. One of the most interesting things is the relationship between the Internet of Things and Augmented Reality, they seem to be bound by the same fundamental requirements in both technology and adoption. Thanks for the post.

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